Sustainable Italy with Greenways

Greenways Italy
May 20
4 min read

a coupel biking in the vineyard — Cycling through vineyards at golden hour: an unforgettable experience.

From Umbria to All of Italy: A New Way to Travel

Greenways was born in Umbria—a region often described as “Italy’s green heart.” Here, hills roll gently under vineyards and olive trees, and time slows down to match the rhythm of rural life. This landscape has shaped our identity and values.

But while Umbria remains our home and muse, our mission extends beyond its borders.

From the terracotta towns of Tuscany to the dramatic coastline of Positano, to the alpine trails of the Dolomites, Greenways offers sustainable, immersive journeys throughout Italy.

We believe that travel should not be about collecting places but connecting with them—gently, respectfully, and meaningfully.

“To travel sustainably is to love a place enough to leave it untouched—and better than you found it.”

two women on their bikes — **Cycling lets you talk, laugh, and connect with your friends.**

Pedal-Powered, Foot-Focused, Planet-Friendly

One of the most powerful ways to minimize your impact while traveling is to slow down. Greenways designs its itineraries around human-powered movement: cycling along scenic backroads, walking through quiet villages, following forest paths and hillside trails.

We avoid highways and tourist crowds in favor of silence, surprise, and beauty. When you ride or hike with us, you’re not only reducing carbon emissions—you’re tuning into the subtle details that make Italy unforgettable: the scent of lavender from a passing field, the taste of wild figs picked from the roadside, the echo of footsteps on medieval stone.

“The slower you travel, the more you see—and the less you harm.”

Sustainable means supporting Local, Everywhere We Go

Italy is a mosaic of micro-cultures, each with its farmers, bakers, artisans, and winemakers. Our approach to sustainability begins with them.

Every experience we craft is built in partnership with local families and businesses who embody the region’s character and respect for the land.

We don’t rely on commercial tourism infrastructure. Instead, we seek out the cheesemaker who still stirs his milk with a wooden paddle, the vineyard where grapes are harvested by hand, the trattoria that cooks what's grown just meters from the kitchen.

In doing so, we help protect traditional knowledge, fight rural depopulation, and ensure that our presence brings benefit—not burden.

“We don’t take you to Italy’s most visited places—we take you to its most cared-for ones.”

A field of poppies — Even a simple flower field holds a quiet, timeless charm.

Seasonal, Regional, Regenerative

Sustainability also means working with—not against—nature’s cycles. Our tours follow the seasons.

We don’t offer the same trip year-round, because Italy doesn’t offer the same beauty year-round. Each experience is a living reflection of the region’s natural rhythm. This seasonal approach respects the environment, reduces waste, and elevates your journey—you’ll eat what’s ripe, visit when it’s quiet, and discover the Italy locals know and love.

“Nature is the real guide of our journeys—and we listen to her.”

Educating for Impact

Two bikers holding their hands — **Immersed in nature, we find peace, clarity, and a deeper sense of ourselves.**

At Greenways, we see travel as an opportunity for transformation. That’s why we weave education into every experience—not through lectures, but through conversation, storytelling, and firsthand encounters.

You’ll learn how biodiversity shapes a vineyard, how olive trees adapt to drought, why regenerative agriculture matters. Our guides are not just navigators—they are cultural interpreters and environmental advocates.

Their passion invites you to see Italy through a new lens: not just as a destination, but as a living system where every choice matters.

“We don’t just guide you through Italy—we help you understand it.”

Beauty with a Purpose

a group of bikers walking in the Bevagna's square — Italy preserves the past to turn it into timeless beauty.

Luxury today isn’t marble lobbies or Michelin stars. It’s the silence of an early morning hike. The warmth of being welcomed into a home. The satisfaction of knowing your journey supports something greater. This is the philosophy behind Greenways’ approach to high-end travel.

We offer personalized, intimate experiences—but always with purpose. Our tailor-made tours are designed for travelers who seek meaning, not just comfort.

Whether you’re sharing a table with winemakers in Umbria, learning to cook with a nonna, or biking through vineyards in Tuscany, you are part of a tourism that gives back—to people, places, and the planet.

“The most luxurious journey is one that gives back.”

Your Journey Starts Here

A person is cycling along a country road. — It’s a choice: To step off the beaten path

It’s a choice to step off the beaten path and travel consciously, to engage rather than consume, to feel rather than collect. It’s a return to the essence of travel: discovery, connection, and wonder—without leaving scars behind.

From our roots in Umbria to our paths across Italy, we remain committed to crafting travel experiences that respect the land and uplift the communities that make this country so unique.

Come with us, not just to see Italy, but to experience it as it deserves to be: slowly, sustainably, and soulfully.